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by Cheryl Lynch Simpson

Is your job search sagging? Are you still looking for that ideal next job? Or are you about to begin looking for new work and are not sure of the best way to go about it? What you need is a way to evaluate your job search strategies to see whether or not they are working effectively for you.


Ready to get started? Here are 12 building blocks to a successful job search and the goals that will help you get to where you really want to be in the world of work:

1.) Making networking phone calls: Effective job searches begin and end with networking. Start by making a list of everyone you know: family members, extended family, friends, present & past co-workers, faith community colleagues, barber/hairdresser, dog groomer, neighbors. Even list the clerks who work in your favorite grocery or video store, bank tellers and gas station attendants. Everyone! Call or talk to each person on your list (most people can easily produce a list of 50-100 people). Target: Make 3-5 new networking phone calls weekly.

2.) Contacting employers before openings occur: The process of applying for a job before an opening is known to be present is referred to as “accessing the hidden job market” - and doing so is critical for job search success. By using a great on-line tool such as Reference USA to access employer information, you can mail targeted resumes and cover letters to companies that match your size, focus and sales criteria. Target: Mail 5-10 targeted but unsolicited resumes with cover letters weekly.

3.) Responding to online postings: There are literally hundreds of sites like Monster.com, and you can pour hours and hours into searching them for job opportunities. Remember to search on multiple titles or portions of titles and to post your resume at every opportunity. Target: respond to 3-5 postings weekly.

4.) Responding to newspaper help wanted ads: This is the favorite job seeking strategy of searchers everywhere, but guess what? Out of every 100 resumes an employer receives, they will throw away 92-95! Target: Submit only 3-5 resumes and cover letters weekly in response to help wanted ads.

5.) Identifying new employers to contact: Find employers the old-fashioned way: in phone books, through networking leads, through word-of-mouth, in reference sources and online databases (such as Reference USA, mentioned above), through articles in local papers and through the Yellow Pages of your local phone directory. Target: Identify and research 5 new employers weekly and use them to fill your quota for #2, above.

6.) Contacting recruiters and employment agencies: It’s not appropriate for every job seeker to contact recruiters and employment agencies, but if this strategy makes sense for you, then by all means make use of them. Target: Contact 1 new recruiter or agency weekly.

7.) Making follow-up phone calls & sending thank you letters/cards: Sending out resumes and cover letters is only the first step in the process of developing relationships with employers. About 1 ½ to 2 weeks afterward, call them to verify they received your materials and to inquire about next steps. Always follow-up on interviews and make is a habit to send thank you letters or cards afterward as well. Target: Make 5-10 follow-up phone calls weekly and send a thank you letter or card for every job interview or informational interview you participate in each week.

8.) Managing your references: How do you “manage” references? Supply each one with a copy of each version of your resume. Keep them up-to-date on what is happening in your job search. You don’t need to call them weekly, but you should generate news every few weeks at least. Give your references a copy of all the references you’re using so each one can refer an employer on to someone else on the list if asked. Prepare your references by giving them background information, adjectives and descriptive words that “sell” your best stuff. Target: Contact each reference at least once per month during your active job search and contact everyone when that perfect opportunity comes along to prepare them.

9.) Practicing interview answers: Don’t just practice the night before an interview. Target: Practice your interview answers and questions at least 1 time per week.

10.) Practicing the salary negotiations process: Ditto with salary negotiations. Target: Practice your strategies and responses at least 1-2 times per week.

11.) Staying socially connected with employed others: Job searching is extremely lonely, so make sure you stay socially involved with family and friends. Target: Get out of the house at least 2 times weekly to see friends or extended family.

12.) Managing your attitude and energy: This is the most important building block of all, because without a positive attitude and high, focused energy, you won’t achieve the result you want. Targets: Do at least 1 fun and creative thing outside your house weekly.

Why not take Fridays off (if you’re unemployed) and enjoy! Absolutely, categorically don’t job search on weekends. Exercise, take care of your body, and journal. Feed your mind good books and your spirit hope.

Strengthen or do more of what works. Adapt, replace or fix what does not work. Reevaluate your search progress every 30 days for as long as it takes for you to find the work you really want. And, if your job search results do not markedly improve within 45 days, see a career search professional for individualized assistance.

Cheryl Lynch Simpson is a Spiritual Director and Solutions Coach who helps women discover and create the life they've always wanted to live. Cheryl is the author of over 30 print/Internet articles and the founder of Coaching Solutions For Women, a coaching website that produces and showcases career, business, and life solutions that improve the life balance of today's busy women. For a complimentary copy of her latest e-book, Ten-Minute Stress Zappers for Women Service Business Owners, visit http://www.coachingsolutionsforwomen.com.

By Bonnie Lowe

Human Resources personnel, professional recruiters and various other career experts all agree: one of the best ways to prepare yourself for a job interview is to anticipate questions, develop your answers, and practice, practice, practice.

There are plenty of websites that offer lists of popular job interview questions, and knowing the types of questions to expect can be very useful. But knowing how to answer those questions can mean the difference between getting the job and getting the "reject letter."

HOW TO ANSWER QUESTIONS

First, know these important facts:

1. There is no way to predict every question you will be asked during a job interview. In other words, expect unexpected questions--they'll come up no matter how much preparation you do.

2. Treat any sample answers you find, such as in discussion forums, books or on Internet job sites, as GUIDES only. Do not use any sample answers word for word! Interviewers can spot "canned" answers a mile away, and if they suspect you are regurgitating answers that are not your own, you can kiss that job goodbye. You must apply your own experiences, personality and style to answer the questions in your own way. This is crucial, and it will give you a big advantage over candidates who simply recite sample answers.

3. Job interview questions are not things to fear, they are OPPORTUNITIES TO EXCEL. They allow you to show why you are the best person for the job, so instead of dreading them, look forward to them! The key is to give better answers than anyone else, and that's where your preparation comes in.

Now, take these actions:

1. Make a list of your best "selling points" for the position. What qualifications, skills, experience, knowledge, background, personality traits do you possess that would apply to this particular job? Write them down and look for opportunities to work them into your answers.

2. In addition to any sample job interview questions you find through various resources, you absolutely must develop your OWN list of probable questions based specifically on the job for which you are applying. Put yourself in the hiring manager's shoes… what kinds of questions would you ask to find the best person for this job?

3. Write down your answers to likely questions. Study the job announcement carefully. (If you don't have one, get one!) Note the phrases they use when describing the desired qualifications. You'll want to target these as much as possible when developing your answers. For example, if the announcement says they want someone with "strong customer service skills," make sure you include "strong customer service skills" in at least one of your answers. That will make a better impression than saying "I helped customers."

4. Review and edit your answers until you feel they are "just right." Read them over and over until you are comfortable that you know them fairly well. Don't try to memorize them; don't worry about remembering every word. Practice saying them out loud. If possible, have a friend help you rehearse for the interview.

Be A (Short) Story Teller

Make use of this old marketing tip: "Facts tell but stories sell." During a job interview, you are selling yourself. Whenever possible, answer questions with a short story that gives specific examples of your experiences. Notice I said "short." You don't want to ramble or take up too much time; you want to be brief but still make your point.

For example, imagine two people interviewing for a job as a dog groomer are asked, "Have you ever dealt with aggressive dogs?" Candidate Joe answers, "Yes, about 10% of the dogs I've groomed had aggressive tendencies." Candidate Mary answers, "Oh yes, quite often. I remember one situation where a client brought in his Pit Bull, Chomper. He started growling at me the moment his owner left, and I could tell from his stance he wasn't about to let me get near his nails with my clippers. I think he would've torn my arm off if I hadn't used the Schweitzer Maneuver on him. That calmed him down right away and I didn't have any problems after that." (NOTE: I know nothing about dog grooming; I made the Schweitzer Maneuver up for illustrative purposes.)

Don't you agree that Mary's answer is better? Sure, Joe answered the question, but Mary did more than that--she gave a specific example and told a quick story that will be remembered by the interviewers.

In today's job market where there are dozens of highly qualified candidates for each opening, anything you do that will make you stand out and be remembered will greatly increase your odds of getting hired.

Keep the Interviewer's Perspective in Mind; Answer His "What's in it for Me?" Question

While many questions asked during job interviews appear to focus on your past accomplishments, here's an important tip: they may be asking about what you did in the past, but what they really want to know is what you can do NOW, for THEM.

The key is to talk about your past accomplishments in a way that shows how they are RELEVANT to the specific job for which you are interviewing. Doing advance research about the company (such as at their website or at www.hoovers.com) and the position will be extremely helpful.

Here's another example with Joe and Mary. The interviewer asks, "What is the most difficult challenge you've faced, and how did you overcome it?" Joe answers with, "In one job I was delivering pizzas and I kept getting lost. By the time I'd find the address, the pizza would be cold, the customer would be unhappy, and my boss was ready to fire me. I overcame this problem by purchasing a GPS navigation device and installing it in my car. Now I never get lost!" Mary answers, "In my current job at Stylish Hounds, management ran a special promotion to increase the number of customers who use the dog-grooming service. It was a bit too successful because we suddenly had more customers than we could handle. Management would not hire additional groomers to help with the workload. Instead of turning customers away or significantly delaying their appointments, I devised a new grooming method that was twice as fast. Then I developed a new work schedule. Both efforts maximized productivity and we were able to handle the increased workload effectively without upsetting our customers."

Joe's answer shows initiative and commitment (he bought that GPS gadget with his own money, after all). But Mary's answer relates specifically to the job they are applying for (dog groomer). And Mary had done research about the company and discovered it was about to significantly expand it's dog-grooming operations. So she picked an example from her past that addressed an issue the interviewer was likely to apply to a future situation in his company. See the difference?

Here's one more example. Joe and Mary are asked, "What's your greatest accomplishment?" Joe answers, "I won two Olympic Gold Medals during the 2000 Olympics in the high-jump competition." Mary answers, "I was named Stylish Hounds's Dog Groomer of the Year in 2003 for increasing productivity in my section by 47%."

Joe's accomplishment is pretty spectacular. But remember the interviewer's perspective. He might be impressed, but he's thinking "What's in it for me? What does being a world-class high-jumper four years ago have to do with helping me to increase sales in my dog-grooming department?" Mary's answer is much less spectacular than Joe's, but it's relevant to the position and indicates that she has what it takes to be successful in this particular job. It tells the interviewer, "I have what you're looking for; I can help you with your specific needs."

Looks like Mary has a new job!

Do Not Lie

Last but not least, tell the truth. It's sometimes very tempting to "alter" the truth a bit during a job interview. For instance, say you quit instead of being fired. But the risk of being discovered as a liar far outweighs the potential benefit of hiding the truth.

If you are thinking about telling a lie during the interview, ask yourself these questions (this technique has helped me make many major decisions): "What is the BEST thing that could happen? What is the WORST thing that could happen? Is the best thing WORTH RISKING the worst thing?" In this instance, the best thing would be getting the job. The worst thing would be getting discovered as a liar, which could lead to getting fired, which could lead to unemployment, which could lead to more job searching, which could lead to another interview, which could lead to the stress of deciding whether to lie about just getting fired, and so on… a cycle that can go on indefinitely. Is all that worth getting the one job, perhaps on a temporary basis?

Always consider the consequences of your actions.

In Summary, Here's What You Need To Do When Preparing To Answer Job Interview Questions:

1. Study the job announcement.

2. Research the company.

3. Anticipate likely questions.

4. Prepare answers to those questions that are relevant to the position and the company.

5. Promote your best "selling points" (relevant qualifications, capabilities, experience, personality traits, etc.) by working them into your answers.

6. Practice. Practice. Practice.

Bonnie Lowe owns http://www.best-interview-strategies.com and is author of the popular "Job Interview Success System" (available on her website). She also publishes a free ezine loaded with tips on getting hired and getting ahead.